Phone: (800) 932-6006
Email: scott@honestppc.com
We’ve all been there. You find a website that you like the look of and you’re thinking, “Hmmm, I might want to do business with them.” But you want to make sure they’re kosher, that the product or service they are selling does what they says it does. You want verification. You want the recommendation […]
I put this list together for our clients a while back, and was never planning on posting it to our blog. I was scared that as soon as I did, I’d get “hate mail” from people because I included sites they didn’t like, and forgot sites they did! But I can take the abuse…and the […]
…and why should you care? We spend quite a bit of time preaching the value of building up a prospect list that can be quickly and easily marketed to. There are various ways to do this, and the mechanisms are growing by the day – Facebook “likes”, Twitter followers, RSS feeds, etc. You need to […]
Dublin Core for Better Ranking Okay, I live and breathe this stuff, and I’d never even heard of the Dublin Core before 2011. So, as a local business owner, do you need to drop everything and pay your webmaster a bunch of money to add this to your site? Nope. However…keep reading just a little […]
This is a series of videos that walks through the setup of a business in Google Places(tm). While much of this setup process is intuitive, there are a few things that must be done a certain way to maximize the results from Google Places. Click on the links below for a high-resolution version of each […]
This one is a little technical, but your webmaster can surely handle it if you don’t want to mess with it. It has to do with the “Duplicate Content” issue that comes up from time to time, and that confuses a lot of people—even a lot of Internet marketing pros. Google doesn’t like to see […]
Some Tips about “Google Places” and Other Directories If you want better search engine results (and more clicks, and more business), and you haven’t paid attention to “Google Places”, you need to do so—and it goes a lot deeper than just “claiming” your page. Here are a few snippets from Google’s introduction of Google Places […]
Cutting to the chase, the simple answer is “YES”… but that’s simply because the statistics say so. In the Internet Marketing arena, it’s a statistical fact that: 51% of people that search for a local business call themselves “online shoppers…brick-and-mortar buyers” 70% of people using local search online are seeking an offline business 55% of […]
Here at Honest PPC we like to think we know a good thing when we see it, so here are a few simple things to do and not to do with your site. Believe it or not, there are many little things that may not seem important to the untrained eye, but which can be […]
This was a question submitted by an insurance guy we knew from a seminar we both attended. The question and answer(s) are completely applicable to any medical practice: Submitted by: Ron W. Line of Business: Insurance Question: Hi Scott – I need a “guru” to help me sort out the “gurus.” Six months ago I […]
