Phone: (800) 932-6006
Email: scott@honestppc.com
A couple of weeks ago I wrote about “FUBAR SEO”—about the hacks who give SEO (Search Engine Optimization) a bad name by using ill-advised and stupid automated techniques designed to trick the search engines. Good SEO, both on-page and off-page, as a technique of honest website marketing is completely appropriate, of course. It’s one of […]
I was thinking of my old Apple IIe, and Steve Jobs, and what a shame it was that he died so young. Maybe he wasn’t warm and fuzzy, but he was certainly a genius as a marketer. Carmine Gallo, a noted communications coach to businesses, wrote an article a while back for Entrepreneur Magazine, entitled […]
I’m on my soapbox tonight, so if you aren’t in the mood for a rant stop reading now. If you’ve been following us for a while, you’ll notice that we are really distancing ourselves from the term “SEO.” Yes, much of what we do helps websites get more visibility and better rankings, but I’m so […]
More “algorithm improvements” from Google. (You can ignore this if you don’t have a website.) Google rolled out a change yesterday “to help you find more high-quality websites in search results . . . .” They’re downgrading sites that have what they consider too many ads and/or not enough good content above the fold. I […]
Just about everyone has heard of the 80/20 Principle, but few understand its power and implications. Also called the Pareto Principle, or Pareto’s Law, after the Italian economist who observed that 80% of the land in Italy was owned by 20% of the population, and that 20% of the pea pods in his garden contained […]
It’s the time of year when people are reminded that they should be reflecting on the past year and planning for the new one. I’m not too proud to jump on that bandwagon— What did you do right last year, and what could you have done better? What did you not do at all that […]
