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Posts in «General Marketing» category


February 27, 2012 0

A couple of weeks ago I wrote about “FUBAR SEO”—about the hacks who give SEO (Search Engine Optimization) a bad name by using ill-advised and stupid automated techniques designed to trick the search engines. Good SEO, both on-page and off-page, as a technique of honest website marketing is completely appropriate, of course. It’s one of […]

Marketing Secrets from Steve Jobs . . .

February 20, 2012 0

I was thinking of my old Apple IIe, and Steve Jobs, and what a shame it was that he died so young. Maybe he wasn’t warm and fuzzy, but he was certainly a genius as a marketer. Carmine Gallo, a noted communications coach to businesses, wrote an article a while back for Entrepreneur Magazine, entitled […]

Here We Go Again . . .

January 20, 2012 0

More “algorithm improvements” from Google. (You can ignore this if you don’t have a website.) Google rolled out a change yesterday “to help you find more high-quality websites in search results . . . .” They’re downgrading sites that have what they consider too many ads and/or not enough good content above the fold. I […]

Online Marketing and the 80/20 Principle

January 9, 2012 0

Just about everyone has heard of the 80/20 Principle, but few understand its power and implications. Also called the Pareto Principle, or Pareto’s Law, after the Italian economist who observed that 80% of the land in Italy was owned by 20% of the population, and that 20% of the pea pods in his garden contained […]