Phone: (800) 932-6006
Email: scott@honestppc.com
Sitelinks Spoiler Alert– This post is about advanced Pay-Per-Click stuff, so if you just can’t bear to think about PPC, skip to a different post. (You’ll miss some good tips about a profitable way to get new cases, though.) Ever wonder why some ads on the search results pages are a lot bigger than the […]
I wrote recently about how Google is updating AdWords at a breakneck pace, and that it’s tough, even for us “AdWords Specialists” to keep up with the changes. I mentioned Media Ads, Product Listing Ads, Enhanced Sitelinks, and Remarketing for Search as just four of the recent changes. Let’s look a little more deeply at […]
Bob Dylan’s protest song from 1963 is said by some to have been politically out of date almost as soon as it was written. It’s about the same with anything written about AdWords. It’s out of date immediately, or at least not current, because of the way Google keeps rolling out enhancements and changes to […]
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every marketer in the world uses exact numbers now. “Buy my software and increase your profits $24,105.67 monthly!” What nonsense! [/Rant off] […]
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]
You can find lots of opinions about the percentage of visitors who don’t convert on their first visit to your website, but everybody agrees that the number is very high. Google says the figure is 97%. (“Inside AdWords”, April 26, 2012) Think of it! All the work you do building and maintaining and promoting your […]
One of the big Pay-per-Click consultancies did a poll a while back about the habits and practices of their smaller customers—the ones spending less than $5,000 a month on AdWords—probably your competitors. Here are a few of the question and answers: Q. How often do you work on your PPC account? A. Half the accounts […]
You don’t, but done right, it works for most people, despite what you may have heard. Here’s the thing . . . it doesn’t cost much to find out. Here’s the other thing . . . even if AdWords won’t work in your particular situation, you will inevitably find out things about your market and […]
There’s a way to use Pay-per-Click (PPC) advertising that’s rarely talked about, but that can be highly effective, and that can save you a lot of effort and money. Trying to determine the proper keywords and keyword phrases to optimize your articles and blog posts and press releases for is an art. You can never […]
A lot of physicians and other business owners are scared of Pay-Per-Click advertising. It’s true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. On the other hand, properly used, it can be a remarkably effective and remarkably low-cost advertising solution. Yes, […]
