Phone: (800) 932-6006
Email: scott@honestppc.com
Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what doesn’t, or what works better in website marketing. Surprisingly, it’s very much under-utilized by marketers. (I know, you’re a doctor, and you never thought you’d have to be a marketer, but the truth is that you do […]
In this business, we look at a lot of web pages—and we see many mistakes. Mistakes that cost physicians good money. This post will look at just a few things that you can improve to increase the time people stay on your page, the degree of engagement and interest you’ll achieve, and the number of […]
Everybody thinks about it, but there’s a lot more talk than action. There’s been a lot of conversation lately about split-testing, also called A/B testing. Very simply, the idea is that you test one version of something against a different version, to determine which one works best. It could be two emails with just the […]
