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Email: scott@honestppc.com
Trustworthiness Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the site, and the site has to reassure people that they’re in the right place by showing them something relevant […]
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every marketer in the world uses exact numbers now. “Buy my software and increase your profits $24,105.67 monthly!” What nonsense! [/Rant off] […]
This question and answer has to do with someone in the art world, but it’s almost completely applicable to the plastic surgery world. (You’re all artists, anyway, right?) The part about giving a guarantee so strong it almost makes you want to vomit doesn’t work in medicine, but just about all the other advice and […]
