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February 5, 2016 1
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Facebook Advertising Guide for Plastic and Cosmetic Surgeons
June 10, 2014 0
63 round trips to the Moon and back. Or 1/3 of the way to the Sun. That’s the amount of ad space Facebook displayed back in 2012 – and that’s when it was a fantastically horrible advertising platform. Facebook is light-years better now. They’re serving up lots more ads, which you can target much […]
The Remarketing Revolution in Pay-Per-Click Advertising
May 7, 2014 0
(Click on the image above for a PDF of the original article.) I wrote previously about how Pay-Per-Click advertising can bring you leads and get you that all-important first consult less expensively than just about any other type of advertising can. Just to review very briefly, a very small proportion of the public is ever […]
Internet Marketing: The Pay-Per-Click Option
May 7, 2014 0
(Click on the image above for a PDF of the original article.) We all know that the Internet has revolutionized the way patients find Cosmetic and Plastic Surgeons. For example, think about the fact that even when someone remembers your name from a print or other ad, she’s not going to remember your phone […]
How to Have a Website People Trust
December 11, 2012 0
Trustworthiness Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the site, and the site has to reassure people that they’re in the right place by showing them something relevant […]
Enhanced Sitelinks…The More of the Page You Own, The Better
November 13, 2012 0
Sitelinks Spoiler Alert– This post is about advanced Pay-Per-Click stuff, so if you just can’t bear to think about PPC, skip to a different post. (You’ll miss some good tips about a profitable way to get new cases, though.) Ever wonder why some ads on the search results pages are a lot bigger than the […]
Should You Think About AdWords Media Ads Yet?
October 25, 2012 0
I wrote recently about how Google is updating AdWords at a breakneck pace, and that it’s tough, even for us “AdWords Specialists” to keep up with the changes. I mentioned Media Ads, Product Listing Ads, Enhanced Sitelinks, and Remarketing for Search as just four of the recent changes. Let’s look a little more deeply at […]
“The Times They Are A-Changin’”
October 10, 2012 1
Bob Dylan’s protest song from 1963 is said by some to have been politically out of date almost as soon as it was written. It’s about the same with anything written about AdWords. It’s out of date immediately, or at least not current, because of the way Google keeps rolling out enhancements and changes to […]
Split Testing Leads To 300% Better Conversion Rate
September 9, 2012 2
Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what doesn’t, or what works better in website marketing. Surprisingly, it’s very much under-utilized by marketers. (I know, you’re a doctor, and you never thought you’d have to be a marketer, but the truth is that you do […]
Five Quick Things That Can Improve Your Website Marketing
August 28, 2012 0
In this business, we look at a lot of web pages—and we see many mistakes. Mistakes that cost physicians good money. This post will look at just a few things that you can improve to increase the time people stay on your page, the degree of engagement and interest you’ll achieve, and the number of […]