Phone: (800) 932-6006
Email: scott@honestppc.com
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every marketer in the world uses exact numbers now. “Buy my software and increase your profits $24,105.67 monthly!” What nonsense! [/Rant off] […]
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]
You can find lots of opinions about the percentage of visitors who don’t convert on their first visit to your website, but everybody agrees that the number is very high. Google says the figure is 97%. (“Inside AdWords”, April 26, 2012) Think of it! All the work you do building and maintaining and promoting your […]
You would think everybody doing any kind of marketing, online or offline, would know about “Calls to Action,” but it’s pretty clear that a lot of marketers don’t understand them as well as they should. A Call to Action is text, or it could be an image, that prompts the reader to take action. Often […]
One of the big Pay-per-Click consultancies did a poll a while back about the habits and practices of their smaller customers—the ones spending less than $5,000 a month on AdWords—probably your competitors. Here are a few of the question and answers: Q. How often do you work on your PPC account? A. Half the accounts […]
It’s sometimes said that in sales and marketing, you have to “meet ’em where they are.” Another way of saying it is that you need to enter the conversation already going on in your prospect’s mind. It gets down to this: Your prospect is concerned about only one of two things: A problem she has […]
You don’t, but done right, it works for most people, despite what you may have heard. Here’s the thing . . . it doesn’t cost much to find out. Here’s the other thing . . . even if AdWords won’t work in your particular situation, you will inevitably find out things about your market and […]
I was going to write a quick little post on this because I’ve been asked about it several times recently. But when I saw this infographic on one of the top sites, I figured this would be even easier to read and prettier too… You can see the original at Search Engine Land Have you […]
There must be thousands of blog posts and articles on the subject of writing article titles that are appealing enough that people will actually read the article. Of course we all know that article writing and distribution is one of the best ways to build your website’s relevance in the eyes of the search engines. […]
A couple of weeks ago I wrote about “FUBAR SEO”—about the hacks who give SEO (Search Engine Optimization) a bad name by using ill-advised and stupid automated techniques designed to trick the search engines. Good SEO, both on-page and off-page, as a technique of honest website marketing is completely appropriate, of course. It’s one of […]
