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I was thinking of my old Apple IIe, and Steve Jobs, and what a shame it was that he died so young. Maybe he wasn’t warm and fuzzy, but he was certainly a genius as a marketer. Carmine Gallo, a noted communications coach to businesses, wrote an article a while back for Entrepreneur Magazine, entitled […]
I’m on my soapbox tonight, so if you aren’t in the mood for a rant stop reading now. If you’ve been following us for a while, you’ll notice that we are really distancing ourselves from the term “SEO.” Yes, much of what we do helps websites get more visibility and better rankings, but I’m so […]
I think I like this one, but not absolutely sure, and I’d love to know what you think. We have a friendly competitor–a guy with nearly 100 employees, so he must be doing a few things right. He uses an email signature that’s practically a seminar on what he does. He says that you send […]
More “algorithm improvements” from Google. (You can ignore this if you don’t have a website.) Google rolled out a change yesterday “to help you find more high-quality websites in search results . . . .” They’re downgrading sites that have what they consider too many ads and/or not enough good content above the fold. I […]
I went to a very impressive event this morning called the “Business Outlook Breakfast 2012.” It is the biggest event of the year that the Irvine Chamber of Commerce puts on, and from quick math while I was looking around the conference hall, it looks like over 700 people were there, maybe 800. The Chamber […]
Just about everyone has heard of the 80/20 Principle, but few understand its power and implications. Also called the Pareto Principle, or Pareto’s Law, after the Italian economist who observed that 80% of the land in Italy was owned by 20% of the population, and that 20% of the pea pods in his garden contained […]
It’s the time of year when people are reminded that they should be reflecting on the past year and planning for the new one. I’m not too proud to jump on that bandwagon— What did you do right last year, and what could you have done better? What did you not do at all that […]
Everybody thinks about it, but there’s a lot more talk than action. There’s been a lot of conversation lately about split-testing, also called A/B testing. Very simply, the idea is that you test one version of something against a different version, to determine which one works best. It could be two emails with just the […]
Submitted by: Polina Question: Hi Scott, I am thinking of starting a website and garnering revenue from adsense and referral programs. How much money do people typically make on that? I am a working mother and would like to start a business where I can work from home. Answer: Polina – we specialize in working […]
By Scott Harvey How To Dominate The Page With Sitelinks! Google made a change in late August, 2012 (imagine that!) that makes this topic even more important that it was when I started working on it a few weeks ago. I’m sure you have noticed that sometimes when you search on Google, or Bing, for […]
