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Marketing Secrets from Steve Jobs . . .

February 20, 2012 0

I was thinking of my old Apple IIe, and Steve Jobs, and what a shame it was that he died so young. Maybe he wasn’t warm and fuzzy, but he was certainly a genius as a marketer. Carmine Gallo, a noted communications coach to businesses, wrote an article a while back for Entrepreneur Magazine, entitled […]

World’s Longest Email Signature?

February 3, 2012 0

I think I like this one, but not absolutely sure, and I’d love to know what you think. We have a friendly competitor–a guy with nearly 100 employees, so he must be doing a few things right.  He uses an email signature that’s practically a seminar on what he does. He says that you send […]

Here We Go Again . . .

January 20, 2012 0

More “algorithm improvements” from Google. (You can ignore this if you don’t have a website.) Google rolled out a change yesterday “to help you find more high-quality websites in search results . . . .” They’re downgrading sites that have what they consider too many ads and/or not enough good content above the fold. I […]

Online Marketing and the 80/20 Principle

January 9, 2012 0

Just about everyone has heard of the 80/20 Principle, but few understand its power and implications. Also called the Pareto Principle, or Pareto’s Law, after the Italian economist who observed that 80% of the land in Italy was owned by 20% of the population, and that 20% of the pea pods in his garden contained […]

Why Split-Testing is Like Sex

December 18, 2011 0

Everybody thinks about it, but there’s a lot more talk than action. There’s been a lot of conversation lately about split-testing, also called A/B testing. Very simply, the idea is that you test one version of something against a different version, to determine which one works best. It could be two emails with just the […]