Retention & Referrals
90%+ of the visitors to your website – some of which you pay big money for – leave without making an appointment or even a phone call. To keep from losing those visitors forever, remarketing is the answer.
Whether used with online visitors or as part of an offline-to-online strategy, remarketing allows you to subtly continue building a relationship with those prospects while they are elsewhere online.
This is just the tip of the iceberg with remarketing, but it’s a game-changer for your practice.
You’ve gone through the slow, painful death of your SEO efforts over the past couple years. That’s because things are completely different now – it’s all about compelling content, engagement, and social sharing/social proof.The search engines reward you when people engage, like, and share your content. And there’s no better way to do that than strategic video campaigns.
With astonishing targeting capabilities to find your perfect patient, Facebook must – I repeat must – be on your advertising shortlist. This isn’t the anemic Facebook of old that you tried with no success, and it isn’t simply posting status updates like “10% off Botox!!!” 4 times per day.
It is a completely-overhauled, sophisticated platform that you need to jump on today before the practice down the street starts eating your lunch.
Google AdWords & Bing Pay-Per-Click
AdWords and Bing are extremely complex and can be a money pit. If you tried PPC before and weren’t able to work and test and improve to where you got a strong ROI, then your provider did it wrong.
The beauty of specializing in an industry is that you very quickly learn what works, and what doesn’t. PPC simply works to acquire new consults and patients.
Direct mail works. A little-known secret in this Internet World is that it works even better now than it used to! With the “rush to digital,” there’s less competition in the mailbox of your perfect prospect.
Direct mail really works when you combine world-class copywriting, sophisticated targeting, and an offline-to-online strategy.
The “3.0” part includes remarketing, which makes all the difference (more on remarketing below.)Learn More
Landing Page & Website Conversion
As smart as you are, and as smart as we are…your prospects don’t always behave exactly as you expect. And of course things are always changing. The cornerstone of an effective online strategy is a website that converts visitors into leads (…into consults… into patients.)
You absolutely must be consistently testing your messaging, your offers, your images, and even the text on your buttons – not to mention the color of those buttons!)
Slice off years of experimentation by allowing us to advise you here and implement best practices.
If you’re like most practices, until the last couple years you probably didn’t have a separate phone number for tracking advertising effectiveness. Tracking can, and should go much deeper than that – down to keyword-by-keyword tracking to different phone numbers.
After all, even if your staff is asking where a prospect heard about you (and that prospect is remembering correctly), knowing all of the details (keyword, ad text, landing page, offer, etc.) can make the difference between substantial ROI, or not.
We’d know, and we’d use that data to press the things that are working, and cut the things that aren’t.
Our own website analytics help us know how often staff members read our website (vs. the physicians themselves.) So essentially we’re talking directly to you here, Practice Manager – no conspiracies afoot to replace you.
You already know that phone call inquiry-to-appointment conversion can make or break your practice. But with the other 97 things you’re responsible for, you can’t make answering the phone your job too!
We’ve got well-tested scripts and techniques to take this critical task off your “to-do someday” list.
Hi again, Practice Manager – this is another area that usually falls squarely on your shoulders as well. Consistently handling the building of relationships with prospects who aren’t ready to schedule yet is extremely time-consuming and difficult to do.
Wouldn’t it be nice if you could have a perfect pre-written and pre-scheduled series of emails done for you and ready to go out like clockwork? To keep nurturing the long-term prospect for months and years into the future without taking any of your time?
We thought so. Email marketing usually has the highest ROI of any marketing activity – if you do nothing else, make sure you do this extremely well!
Various other services that have been mentioned have split-testing components within them (testing AdWords ads against each other, testing landing pages and their offers, etc.) Split-testing is bigger than that, and can be applied to many areas in your practice, from intake forms to phone answering scripts.
Split-testing follows the Japanese practice of continuous improvement called Kaizen.
When you do this, you don’t just stay competitive with the practice down the street, but you crush them over time.
You know how the SEO firm you fired a while back used to produce these really pretty charts and graphs and send you a 30-page report every month? And you loved to see all that activity until you dug in and realized that none of that data really meant anything to you? Yeah, we don’t do that.
We hate voluminous “vanity metrics” that don’t really tell you anything about what is happening, or more importantly what needs to be happening.
We’ll tell you:
- About the demographics that are converting best for you
- Which pages on your website and posts on your Facebook page are getting the best engagement
- The exact point in your videos the majority of your viewers drop off
- And other actionable data that leads to getting more consults
So you can do more of what works and less of the other stuff.Learn More
A study of over 4,500 patients showed that Heathgrades and Yelp are consistently used by prospective patients when deciding whether to schedule with your office. You know that already.
Facebook is becoming more and more important to even cold prospects. Google+ has become extremely important to Google’s opinion (read: ranking) of your website. You probably know that as well.
So if you don’t have a strategy to maximize your reviews and ratings, as well as your comments / likes / thumbs ups, you need one. Yesterday.
Our industry journals have been talking about increasing your lifetime client value for a few years now. The dental market has you beat – they’ve been trained on how to upsell people for the last 6-8 years.
But you need to do it right – if you monitor other medical disciplines like we do, you’ll notice there’s an uprising afoot with dental patients. They’re tired of non-stop up / down / cross-selling every time they are in the office.
Don’t get me wrong – doing this right can double or triple your patient lifetime value and it is essential. We’ll help you do it right.
Education & Stealth Promotion
Dovetailing into the cross-selling item above, educating your past clients is very important. You want to be their source for all procedures in your realm, right? Then you need to proactively engage them and stay “top-of-mind.”
Isn’t it crushing to hear that your once-a-year Botox patient went down the street for their mommy makeover because they didn’t know you were a specialist?
This is all handled in an automated fashion by your email autoresponder. No staff time necessary until your client raises her hand when something strikes a nerve.
Referrals are huge – you know that. So much easier to convert, not as price-sensitive, quicker to convert. Given that, a specific, strategic referral system is a big deal for your practice, wouldn’t you agree?
We’ll take this off your plate and use our proven process to handle the heavy lifting to increase your profitable referral business. There are many proven ways to do this, it’s just that the heavy lifting keeps people from doing it. We’ll handle it for you.
You’ve brilliantly already identified the bonus here, haven’t you? The more you proactively increase your referral business…the more your referral business increases.