Phone: (800) 932-6006
Email: scott@honestppc.com
63 round trips to the Moon and back. Or 1/3 of the way to the Sun. That’s the amount of ad space Facebook displayed back in 2012 – and that’s when it was a fantastically horrible advertising platform. Facebook is light-years better now. They’re serving up lots more ads, which you can target much […]
Trustworthiness Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the site, and the site has to reassure people that they’re in the right place by showing them something relevant […]
Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what doesn’t, or what works better in website marketing. Surprisingly, it’s very much under-utilized by marketers. (I know, you’re a doctor, and you never thought you’d have to be a marketer, but the truth is that you do […]
In this business, we look at a lot of web pages—and we see many mistakes. Mistakes that cost physicians good money. This post will look at just a few things that you can improve to increase the time people stay on your page, the degree of engagement and interest you’ll achieve, and the number of […]
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every marketer in the world uses exact numbers now. “Buy my software and increase your profits $24,105.67 monthly!” What nonsense! [/Rant off] […]
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]
You would think everybody doing any kind of marketing, online or offline, would know about “Calls to Action,” but it’s pretty clear that a lot of marketers don’t understand them as well as they should. A Call to Action is text, or it could be an image, that prompts the reader to take action. Often […]
It’s sometimes said that in sales and marketing, you have to “meet ’em where they are.” Another way of saying it is that you need to enter the conversation already going on in your prospect’s mind. It gets down to this: Your prospect is concerned about only one of two things: A problem she has […]
I was going to write a quick little post on this because I’ve been asked about it several times recently. But when I saw this infographic on one of the top sites, I figured this would be even easier to read and prettier too… You can see the original at Search Engine Land Have you […]
There must be thousands of blog posts and articles on the subject of writing article titles that are appealing enough that people will actually read the article. Of course we all know that article writing and distribution is one of the best ways to build your website’s relevance in the eyes of the search engines. […]
