Call us: (800) 932-6006

Posts tagged with «a/b testing»

Why Split-Testing is Like Sex

December 18, 2011 0

Everybody thinks about it, but there’s a lot more talk than action. There’s been a lot of conversation lately about split-testing, also called A/B testing. Very simply, the idea is that you test one version of something against a different version, to determine which one works best. It could be two emails with just the […]