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Posts in «Misc» category

Why Split-Testing is Like Sex

December 18, 2011 0

Everybody thinks about it, but there’s a lot more talk than action. There’s been a lot of conversation lately about split-testing, also called A/B testing. Very simply, the idea is that you test one version of something against a different version, to determine which one works best. It could be two emails with just the […]

Video Killed The Radio Star…But It Sure Will Help Your Website!

October 4, 2011 0

It’s no surprise I guess, when you consider how the moving picture revolutionized the world of entertainment, that the use of video clips, segments, and full-on tutorials (in some cases), is going to attract Internet users visiting product websites. There’s something extremely engaging about “lights, camera, action” that stirs us and enthralls us and keeps […]

A Quick Way To Save A Few Bucks

August 14, 2011 0

Increasing sales is usually a more efficient way to increase the bottom line than cutting expenses is, but when times are tough, cutting expenses that don’t negatively impact your sales and marketing efforts makes sense. We needed some paper and a new chair recently, so we started scouring the online stores to find the best […]

Honest Website Marketing is On The Move

August 1, 2011 0

We are proud to announce that we’ve moved into a new office that is over 3 times larger than our old one! In addition to some extra space to spread out, we are going to be bringing an account manager or two on board soon. The new office is in South Orange County, at the […]

The Yellow Pages: Are They Dead?

July 19, 2011 0

It was perhaps inevitable…but the days when consumers used to let their “fingers do the walking” to find that local auto repair shop, printer or cosmetic surgeon appears to be coming to an end…day by day. It’s becoming increasingly obvious that the once-mighty Yellow Pages’ days are indeed numbered as consumers flock to the Internet […]

What the Heck is WDYL?

June 30, 2011 0 is a Google site that stands for “What Do You Love?” This will probably be one of my shortest posts ever, because frankly I just don’t know how to think about it yet! But it just hit yesterday from what I have been able to find out about it.  Google has thoughtfully combined a […]

Why Testimonials Are Important

May 29, 2011 0

We’ve all been there. You find a website that you like the look of and you’re thinking, “Hmmm, I might want to do business with them.” But you want to make sure they’re kosher, that the product or service they are selling does what they says it does. You want verification. You want the recommendation […]