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More Traffic with Paid Search Advertising: A No-Nonsense Overview

The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]

Meet ‘Em Where They Are—

It’s sometimes said that in sales and marketing, you have to “meet ’em where they are.” Another way of saying it is that you need to enter the conversation already going on in your prospect’s mind. It gets down to this: Your prospect is concerned about only one of two things: A problem she has […]

The Panda Update: What Is It?

I was going to write a quick little post on this because I’ve been asked about it several times recently.  But when I saw this infographic on one of the top sites, I figured this would be even easier to read and prettier too… You can see the original at Search Engine Land Have you […]

FUBAR SEO—Part 2

A couple of weeks ago I wrote about “FUBAR SEO”—about the hacks who give SEO (Search Engine Optimization) a bad name by using ill-advised and stupid automated techniques designed to trick the search engines. Good SEO, both on-page and off-page, as a technique of honest website marketing is completely appropriate, of course. It’s one of […]

Marketing Secrets from Steve Jobs . . .

I was thinking of my old Apple IIe, and Steve Jobs, and what a shame it was that he died so young. Maybe he wasn’t warm and fuzzy, but he was certainly a genius as a marketer. Carmine Gallo, a noted communications coach to businesses, wrote an article a while back for Entrepreneur Magazine, entitled […]