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Posts in «General Marketing» category

How to Have a Website People Trust

December 11, 2012 0

Trustworthiness Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the site, and the site has to reassure people that they’re in the right place by showing them something relevant […]

More Traffic with Paid Search Advertising: A No-Nonsense Overview

June 19, 2012 1

The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]

Meet ‘Em Where They Are—

April 9, 2012 0

It’s sometimes said that in sales and marketing, you have to “meet ’em where they are.” Another way of saying it is that you need to enter the conversation already going on in your prospect’s mind. It gets down to this: Your prospect is concerned about only one of two things: A problem she has […]

The Panda Update: What Is It?

March 25, 2012 0

I was going to write a quick little post on this because I’ve been asked about it several times recently.  But when I saw this infographic on one of the top sites, I figured this would be even easier to read and prettier too… You can see the original at Search Engine Land Have you […]