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Posts in «General Marketing» category

How to Have a Website People Trust

  Trustworthiness Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the site, and the site has to reassure people that they’re in the right place by showing them something […]

Split Testing Leads To 300% Better Conversion Rate

  Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what doesn’t, or what works better in website marketing.  Surprisingly, it’s very much under-utilized by marketers. (I know, you’re a doctor, and you never thought you’d have to be a marketer, but the truth is that you […]

How To Boost Conversions By Reducing Anxiety

[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every marketer in the world uses exact numbers now. “Buy my software and increase your profits $24,105.67 monthly!” What nonsense! [/Rant off] […]

More Traffic with Paid Search Advertising: A No-Nonsense Overview

The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]

Meet ‘Em Where They Are—

It’s sometimes said that in sales and marketing, you have to “meet ’em where they are.” Another way of saying it is that you need to enter the conversation already going on in your prospect’s mind. It gets down to this: Your prospect is concerned about only one of two things: A problem she has […]

The Panda Update: What Is It?

I was going to write a quick little post on this because I’ve been asked about it several times recently.  But when I saw this infographic on one of the top sites, I figured this would be even easier to read and prettier too… You can see the original at Search Engine Land Have you […]