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Posts in «Pay-Per-Click Advertising» category

“The Times They Are A-Changin’”

Bob Dylan’s protest song from 1963 is said by some to have been politically out of date almost as soon as it was written. It’s about the same with anything written about AdWords.  It’s out of date immediately, or at least not current, because of the way Google keeps rolling out enhancements and changes to […]

More Traffic with Paid Search Advertising: A No-Nonsense Overview

The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]

A Scary Thought at Halloween?

A lot of physicians and other business owners are scared of Pay-Per-Click advertising. It’s true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. On the other hand, properly used, it can be a remarkably effective and remarkably low-cost advertising solution. Yes, […]