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Posts in «Pay-Per-Click Advertising» category

More Traffic with Paid Search Advertising: A No-Nonsense Overview

June 19, 2012 1

The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. There are also a bunch of guides written by high-priced Ad Agency types and Academics, written for other Ad Agency types, filled with jargon and very […]

A Scary Thought at Halloween?

October 31, 2011 0

A lot of physicians and other business owners are scared of Pay-Per-Click advertising. It’s true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. On the other hand, properly used, it can be a remarkably effective and remarkably low-cost advertising solution. Yes, […]