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What is an Autoresponder?

…and why should you care? We spend quite a bit of time preaching the value of building up a prospect list that can be quickly and easily marketed to. There are various ways to do this, and the mechanisms are growing by the day – Facebook “likes”, Twitter followers, RSS feeds, etc. You need to […]

Dublin Core for Better Ranking

Dublin Core for Better Ranking Okay, I live and breathe this stuff, and I’d never even heard of the Dublin Core before 2011.  So, as a local business owner, do you need to drop everything and pay your webmaster a bunch of money to add this to your site? Nope. However…keep reading just a little […]

Google Places Help: Step-by-step Setup

This is a series of videos that walks through the setup of a business in Google Places(tm). While much of this setup process is intuitive, there are a few things that must be done a certain way to maximize the results from Google Places. Click on the links below for a high-resolution version of each […]

What is Duplicate Content on my Website?

This one is a little technical, but your webmaster can surely handle it if you don’t want to mess with it. It has to do with the “Duplicate Content” issue that comes up from time to time, and that confuses a lot of people—even a lot of Internet marketing pros. Google doesn’t like to see […]

Do I Really Need to Hire a Website Marketing Firm?

Cutting to the chase, the simple answer is “YES”… but that’s simply because the statistics say so. In the Internet Marketing arena, it’s a statistical fact that: 51% of people that search for a local business call themselves “online shoppers…brick-and-mortar buyers” 70% of people using local search online are seeking an offline business 55% of […]