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Why Testimonials Are Important

May 29, 2011 0

We’ve all been there. You find a website that you like the look of and you’re thinking, “Hmmm, I might want to do business with them.” But you want to make sure they’re kosher, that the product or service they are selling does what they says it does. You want verification. You want the recommendation […]

What is an Autoresponder?

April 18, 2011 1

…and why should you care? We spend quite a bit of time preaching the value of building up a prospect list that can be quickly and easily marketed to. There are various ways to do this, and the mechanisms are growing by the day – Facebook “likes”, Twitter followers, RSS feeds, etc. You need to […]

Dublin Core for Better Ranking

March 21, 2011 0

Dublin Core for Better Ranking Okay, I live and breathe this stuff, and I’d never even heard of the Dublin Core before 2011.  So, as a local business owner, do you need to drop everything and pay your webmaster a bunch of money to add this to your site? Nope. However…keep reading just a little […]

Google Places Help: Step-by-step Setup

February 16, 2011 0

This is a series of videos that walks through the setup of a business in Google Places(tm). While much of this setup process is intuitive, there are a few things that must be done a certain way to maximize the results from Google Places. Click on the links below for a high-resolution version of each […]

Better Search Engine Results for Local Businesses

December 10, 2010 0

Some Tips about “Google Places” and Other Directories If you want better search engine results (and more clicks, and more business), and you haven’t paid attention to “Google Places”, you need to do so—and it goes a lot deeper than just “claiming” your page. Here are a few snippets from Google’s introduction of Google Places […]

Do I Really Need to Hire a Website Marketing Firm?

November 13, 2010 0

Cutting to the chase, the simple answer is “YES”… but that’s simply because the statistics say so. In the Internet Marketing arena, it’s a statistical fact that: 51% of people that search for a local business call themselves “online shoppers…brick-and-mortar buyers” 70% of people using local search online are seeking an offline business 55% of […]